/* The Lindsey Effect™ sales pages — shared styles (editorial, spacious, mobile-first) */
:root{
  --plum:#8C3F58;--plum-deep:#5E2439;--plum-ink:#3E1626;--gold:#B99334;--gold-deep:#8F6F20;--gold-soft:#F3E9CF;
  --ink:#14120F;--ivory:#FBFAF9;--mist:#F1F0EF;--body:#3D3A36;--muted:#6F6A63;--hair:#E4E0D9;--white:#fff;
  --display:'Playfair Display',Georgia,'Times New Roman',serif;--sans:'Poppins',system-ui,-apple-system,'Segoe UI',Roboto,sans-serif;
  --wrap:1120px;--radius:18px;--shadow:0 18px 50px rgba(20,18,15,.10);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--ivory);color:var(--body);font-family:var(--sans);font-size:17px;line-height:1.65;overflow-x:hidden}
img,video{max-width:100%;display:block}
a{color:var(--plum)}
h1,h2,h3,.display{font-family:var(--display);color:var(--ink);font-weight:600;line-height:1.12;margin:0 0 .5em;letter-spacing:-.01em}
h1{font-size:clamp(38px,6.2vw,68px)}
h2{font-size:clamp(30px,4.4vw,50px)}
h3{font-size:clamp(21px,2.4vw,26px);font-weight:600}
p{margin:0 0 1em}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 22px}
.narrow{max-width:760px}
section.block{padding:clamp(56px,9vw,116px) 0}
.mist{background:var(--mist)}
.dark{background:var(--plum-ink);color:#F4E9EE}
.dark h2,.dark h3,.dark h1{color:#fff}
.dark p{color:#EBDCE3}
.plum{background:var(--plum);color:#fff}
.plum h2,.plum h3{color:#fff}
.plum p{color:#F6E9EE}
.eyebrow{display:inline-block;font-size:12px;letter-spacing:.22em;text-transform:uppercase;font-weight:600;color:var(--gold-deep);margin-bottom:16px}
.dark .eyebrow,.plum .eyebrow{color:var(--gold)}
.gold{color:var(--gold-deep)}
.dark .gold,.plum .gold{color:#E3C76B}
.lede{font-size:clamp(18px,2vw,21px);line-height:1.6;color:var(--body);max-width:640px}
.dark .lede{color:#EBDCE3}
.tight{margin:0 0 .35em}
.statement{font-family:var(--display);font-size:clamp(22px,2.8vw,32px);line-height:1.3;color:var(--ink);margin:0 0 .6em}
.dark .statement{color:#fff}
.stack>*+*{margin-top:12px}
:focus-visible{outline:3px solid var(--gold);outline-offset:3px;border-radius:6px}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;padding:16px 26px;border-radius:999px;font-weight:600;font-size:15px;letter-spacing:.02em;text-decoration:none;border:2px solid transparent;cursor:pointer;font-family:var(--sans);transition:transform .15s ease,box-shadow .15s ease,background .15s ease}
.btn:hover{transform:translateY(-1px)}
.btn-gold{background:var(--gold);color:var(--ink);box-shadow:0 10px 24px rgba(185,147,52,.28)}
.btn-gold:hover{background:#C9A445}
.btn-plum{background:var(--plum);color:#fff}
.btn-plum:hover{background:var(--plum-deep)}
.btn-ghost{background:transparent;color:var(--ink);border-color:var(--ink)}
.dark .btn-ghost,.plum .btn-ghost{color:#fff;border-color:rgba(255,255,255,.7)}
.btn-lg{padding:19px 34px;font-size:16px}
.btn-block{width:100%}
.cta-note{font-size:14px;color:var(--muted);margin-top:12px}
.dark .cta-note,.plum .cta-note{color:#D9C4CE}
.cta-row{display:flex;gap:14px;flex-wrap:wrap;align-items:center;margin-top:26px}

/* urgency bar */
.urgency{background:var(--plum-deep);color:#fff;font-size:13.5px;letter-spacing:.02em;text-align:center;padding:10px 16px;position:sticky;top:0;z-index:60}
.urgency strong{color:#E9D28A;font-weight:600}
.urgency span+span::before{content:"·";margin:0 10px;opacity:.6}

/* nav */
.nav{position:sticky;top:0;z-index:50;background:rgba(251,250,249,.86);backdrop-filter:saturate(1.4) blur(12px);-webkit-backdrop-filter:saturate(1.4) blur(12px);border-bottom:1px solid var(--hair)}
.urgency+.nav{top:41px}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;gap:16px;min-height:66px}
.brand{display:flex;align-items:center;gap:12px;text-decoration:none;color:var(--ink)}
.brand img{height:34px;width:auto}
.brand .brand-logo{height:58px;width:auto;max-width:220px;object-fit:contain}
.brand b{font-family:var(--display);font-weight:600;font-size:17px}
.brand small{display:block;font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--gold-deep);font-weight:600}
.nav .btn{padding:11px 20px;font-size:13.5px}
@media (max-width:640px){.nav .btn{display:none}.brand small{display:none}.urgency{font-size:12.5px;padding:8px 12px}.urgency+.nav{top:36px}}

/* cinematic band */
.band{position:relative;min-height:clamp(220px,42vw,520px);background:radial-gradient(120% 100% at 20% 0%,#A54F6C 0%,var(--plum) 45%,var(--plum-ink) 100%);overflow:hidden;display:grid;place-items:center}
.band video,.band .poster{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.band .mark{position:relative;z-index:2;text-align:center;padding:40px 24px}
.band .mark img{height:clamp(64px,10vw,120px);width:auto;margin:0 auto 14px;filter:drop-shadow(0 8px 24px rgba(0,0,0,.35))}
.band .mark p{color:#F6E9EE;font-family:var(--display);font-size:clamp(18px,2.4vw,26px);margin:0;text-shadow:0 2px 12px rgba(0,0,0,.35)}
.band::after{content:"";position:absolute;inset:auto 0 0 0;height:4px;background:var(--gold);z-index:3}
/* With a poster or video the band takes the footage's 16:9 shape so the composite shows whole; the logo overlay steps aside. */
.band.has-media{aspect-ratio:16/9;width:100%;min-height:0;max-height:660px;background:#0B0908}
.band.has-media .mark{display:none}
/* The footage is always shown whole. Where the band is wider than the footage, a blurred copy fills the sides. */
.band.has-media::before{content:"";position:absolute;inset:-48px;background:var(--band-bg) center/cover no-repeat;filter:blur(28px) brightness(.55) saturate(1.1);z-index:0}
.band.has-media video,.band.has-media .poster{object-fit:contain;z-index:1}

/* hero */
.hero{padding:clamp(48px,7vw,96px) 0 clamp(48px,7vw,88px)}
.hero-grid{display:grid;grid-template-columns:1.2fr .8fr;gap:clamp(28px,5vw,72px);align-items:start}
.hero .label{display:inline-flex;align-items:center;gap:10px;font-size:12px;letter-spacing:.2em;text-transform:uppercase;font-weight:600;color:var(--plum);border:1px solid var(--plum);padding:6px 12px;border-radius:999px;margin-bottom:22px}
.hero h1 .line2{display:block;color:var(--gold-deep);font-style:italic;font-weight:500}
.hero .contrast{border-left:3px solid var(--gold);padding:8px 0 8px 18px;margin:26px 0;color:var(--ink);font-family:var(--display);font-size:clamp(18px,2vw,22px);line-height:1.4}
.facts{background:var(--white);border:1px solid var(--hair);border-radius:var(--radius);padding:26px;box-shadow:var(--shadow)}
.facts dl{display:grid;grid-template-columns:1fr 1fr;gap:16px 20px;margin:0 0 6px}
.facts dt{font-size:11.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--muted);font-weight:600;margin-bottom:4px}
.facts dd{margin:0;color:var(--ink);font-weight:500}
.facts .price{font-family:var(--display);font-size:38px;color:var(--plum);line-height:1;margin:6px 0 2px}
.facts .price small{font-family:var(--sans);font-size:14px;color:var(--muted);font-weight:500}
.facts .btn{margin-top:18px}
.founder-line{display:flex;align-items:center;gap:12px;margin-top:28px;font-size:14px;color:var(--muted)}
.founder-line img{width:44px;height:44px;border-radius:50%;object-fit:cover;object-position:50% 12%;background:var(--mist)}
@media (max-width:900px){.hero-grid{grid-template-columns:1fr}.facts dl{grid-template-columns:1fr 1fr}}

/* lists and cards */
.checks{list-style:none;padding:0;margin:18px 0;display:grid;gap:10px}
.checks li{position:relative;padding-left:32px}
.checks li::before{content:"";position:absolute;left:0;top:.35em;width:18px;height:18px;border-radius:50%;background:var(--gold-soft);border:1.5px solid var(--gold)}
.checks li::after{content:"";position:absolute;left:6px;top:.55em;width:6px;height:9px;border:solid var(--gold-deep);border-width:0 2px 2px 0;transform:rotate(45deg)}
.dark .checks li::before{background:rgba(255,255,255,.08)}
.x-list{list-style:none;padding:0;margin:18px 0;display:grid;gap:10px}
.x-list li{position:relative;padding-left:30px}
.x-list li::before{content:"—";position:absolute;left:0;color:var(--gold)}
.grid{display:grid;gap:22px}
.grid-2{grid-template-columns:repeat(2,1fr)}
.grid-3{grid-template-columns:repeat(3,1fr)}
.grid-4{grid-template-columns:repeat(4,1fr)}
@media (max-width:900px){.grid-3,.grid-4{grid-template-columns:repeat(2,1fr)}}
@media (max-width:640px){.grid-2,.grid-3,.grid-4{grid-template-columns:1fr}}
.card{background:var(--white);border:1px solid var(--hair);border-radius:var(--radius);padding:28px}
.card h3{margin-top:0}
.card .num{font-family:var(--display);font-size:44px;line-height:1;color:var(--gold);margin-bottom:12px}
.card .tag{display:inline-block;font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--gold-deep);font-weight:600;margin-bottom:10px}
.card .result{border-top:1px solid var(--hair);margin-top:16px;padding-top:14px;font-size:15px;color:var(--ink)}
.card .result b{color:var(--plum)}
.dark .card{background:rgba(255,255,255,.06);border-color:rgba(255,255,255,.14);color:#F0E4E9}
.dark .card h3{color:#fff}
.dark .card .result{border-color:rgba(255,255,255,.14);color:#F0E4E9}
.dark .card .result b{color:#E3C76B}
.two-col{display:grid;grid-template-columns:1fr 1fr;gap:clamp(24px,4vw,56px)}
@media (max-width:820px){.two-col{grid-template-columns:1fr}}
.split{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,5vw,72px);align-items:center}
@media (max-width:900px){.split{grid-template-columns:1fr}}

/* pull quote */
.pull{border-left:4px solid var(--gold);padding:10px 0 10px 26px;margin:38px 0;font-family:var(--display);font-size:clamp(24px,3.4vw,38px);line-height:1.25;color:var(--ink);font-style:italic;font-weight:500}
.dark .pull{color:#fff}

/* stages */
.stages{counter-reset:stage;display:grid;gap:0;border-top:1px solid var(--hair)}
.stage{display:grid;grid-template-columns:90px 1fr;gap:20px;padding:30px 0;border-bottom:1px solid var(--hair)}
.stage .n{font-family:var(--display);font-size:52px;line-height:1;color:var(--gold)}
.stage h3{margin:4px 0 8px}
.stage .meta{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:14px;font-size:14.5px}
.stage .meta b{display:block;font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--gold-deep);margin-bottom:4px}
@media (max-width:760px){.stage{grid-template-columns:56px 1fr}.stage .n{font-size:40px}.stage .meta{grid-template-columns:1fr}}

/* path */
.path{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:26px}
.path div{background:var(--white);border:1px solid var(--hair);border-radius:14px;padding:20px;position:relative;color:var(--body);font-size:15px;line-height:1.55}
.path .ico{display:grid;place-items:center;width:44px;height:44px;border-radius:50%;background:var(--gold-soft);color:var(--gold-deep);margin-bottom:14px}
.path .ico svg{width:24px;height:24px}
.plum .path .ico,.dark .path .ico{background:var(--gold);color:var(--plum-ink)}
.path div b{display:block;font-family:var(--display);font-size:20px;color:var(--plum);margin-bottom:6px}
.path div+div::before{content:"→";position:absolute;left:-15px;top:22px;color:var(--gold);font-size:18px}
@media (max-width:820px){.path{grid-template-columns:1fr 1fr}.path div+div::before{display:none}}
@media (max-width:480px){.path{grid-template-columns:1fr}}

/* swipe row (mobile) */
.swipe{display:grid;grid-template-columns:repeat(5,1fr);gap:16px}
@media (max-width:1000px){.swipe{grid-template-columns:repeat(3,1fr)}}
@media (max-width:760px){.swipe{display:grid;grid-auto-flow:column;grid-auto-columns:82%;grid-template-columns:none;overflow-x:auto;scroll-snap-type:x mandatory;padding:4px 22px 18px;margin:0 -22px;-webkit-overflow-scrolling:touch}.swipe>*{scroll-snap-align:start}}

/* journey */
.journey{list-style:none;padding:0;margin:26px 0 0;counter-reset:j;display:grid;gap:14px}
.journey li{counter-increment:j;display:grid;grid-template-columns:44px 1fr;gap:16px;align-items:start;background:var(--white);border:1px solid var(--hair);border-radius:14px;padding:18px 20px}
.journey li::before{content:counter(j);display:grid;place-items:center;width:40px;height:40px;border-radius:50%;background:var(--plum);color:#fff;font-family:var(--display);font-size:18px}
.journey li::before{grid-row:1/span 2}
.journey li b,.journey li span{grid-column:2}
.journey li b{display:block;color:var(--ink);margin-bottom:2px}
.journey li span{font-size:15px}

/* pricing */
.price-card{background:var(--white);border:2px solid var(--gold);border-radius:24px;padding:clamp(28px,4vw,44px);box-shadow:var(--shadow);max-width:640px;margin:0 auto}
.price-card .big{font-family:var(--display);font-size:clamp(44px,7vw,68px);line-height:1;color:var(--plum);margin:10px 0 4px}
.price-card .big small{font-family:var(--sans);font-size:15px;color:var(--muted);font-weight:500;margin-left:6px}
.price-card .fine{font-size:13.5px;color:var(--muted);margin-top:14px}

/* faq */
.faq{display:grid;gap:10px;margin-top:26px}
.faq details{background:var(--white);border:1px solid var(--hair);border-radius:14px;padding:0 22px}
.faq summary{cursor:pointer;list-style:none;padding:18px 34px 18px 0;font-weight:600;color:var(--ink);position:relative;font-size:16.5px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:0;top:14px;font-size:26px;color:var(--gold);font-weight:300;transition:transform .2s ease}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{padding:0 0 18px;margin:0;color:var(--body)}
.pending{display:inline-block;background:var(--gold-soft);color:var(--gold-deep);font-size:11px;letter-spacing:.12em;text-transform:uppercase;padding:3px 8px;border-radius:6px;font-weight:600;margin-left:8px}

/* who for */
.for-not{display:grid;grid-template-columns:1fr 1fr;gap:22px}
@media (max-width:760px){.for-not{grid-template-columns:1fr}}
.for-not .card.not{background:var(--mist)}

/* founder */
.founder{display:grid;grid-template-columns:320px 1fr;gap:clamp(24px,5vw,64px);align-items:center}
.founder .photo{aspect-ratio:4/5;border-radius:var(--radius);background:linear-gradient(160deg,var(--plum) 0%,var(--plum-ink) 100%);overflow:hidden;display:grid;place-items:center}
.founder .photo img{width:100%;height:100%;object-fit:cover}
.founder .photo span{color:#E3C76B;font-family:var(--display);font-size:26px;text-align:center;padding:20px}
@media (max-width:820px){.founder{grid-template-columns:1fr}.founder .photo{max-width:320px}}

/* nudges (9:16 covers) */
.nudges{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:26px}
@media (max-width:1000px) and (min-width:761px){.nudges{grid-template-columns:repeat(2,1fr)}}
@media (max-width:760px){.nudges{display:grid;grid-auto-flow:column;grid-auto-columns:70%;grid-template-columns:none;overflow-x:auto;scroll-snap-type:x mandatory;padding:4px 22px 18px;margin:26px -22px 0}.nudges>*{scroll-snap-align:start}}
.nudge{display:block;text-decoration:none;color:inherit;background:var(--white);border:1px solid var(--hair);border-radius:var(--radius);overflow:hidden;transition:transform .15s ease,box-shadow .15s ease}
.nudge:hover{transform:translateY(-3px);box-shadow:var(--shadow)}
.nudge .cover{aspect-ratio:16/9;background:linear-gradient(160deg,var(--plum) 0%,var(--plum-ink) 100%);display:grid;place-items:center;position:relative}
.nudge .cover img,.nudge .cover video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.nudge .cover span{color:#E3C76B;font-family:var(--display);font-size:24px;text-align:center;padding:20px;line-height:1.2}
.nudge .body{padding:18px 20px 22px}
.nudge .body b{display:block;font-family:var(--display);font-size:20px;color:var(--ink);margin-bottom:6px}
.nudge .body p{font-size:14.5px;margin:0 0 10px;color:var(--body)}
.nudge .body em{font-style:normal;color:var(--plum);font-weight:600;font-size:14px}

/* sticky mobile CTA */
.sticky-cta{position:fixed;left:0;right:0;bottom:0;z-index:70;background:rgba(251,250,249,.94);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border-top:1px solid var(--hair);padding:10px 16px calc(10px + env(safe-area-inset-bottom));display:none;align-items:center;justify-content:space-between;gap:12px;transform:translateY(110%);transition:transform .25s ease}
.sticky-cta.show{transform:none}
.sticky-cta .p{font-family:var(--display);font-size:18px;color:var(--plum);white-space:nowrap}
.sticky-cta .p small{font-family:var(--sans);font-size:12px;color:var(--muted);display:block}
.sticky-cta .btn{padding:13px 20px;font-size:14px}
@media (max-width:760px){.sticky-cta{display:flex}body{padding-bottom:78px}}

/* footer */
footer.site{background:var(--ink);color:#CFC9C0;padding:48px 0 40px;font-size:14px}
footer.site .wrap{display:grid;gap:18px}
footer.site a{color:#E9D28A}
footer.site .row{display:flex;flex-wrap:wrap;gap:8px 22px}
footer.site .disc{font-size:13px;color:#A8A29A;max-width:900px;line-height:1.6}
.dev-note{font-size:12px;color:var(--muted);text-align:center;padding:8px}

@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{animation:none!important;transition:none!important}.band video,.nudge video{display:none}}